Create a SWOT analysis of the organization. This type of review analyzes the strengths, weaknesses, opportunities and threats. This will give an objective sense of where the organization stands and an idea of how to build a marketing plan.
-
Step 1
Develop a marketing plan. This will document the plan to implement strategies to overcome weaknesses and threats outlined in the SWOT analysis. It will also be an opportunity to capitalize on strengths and potential opportunities.
-
Step 2
Seek writers. Freelance writers are often looking for an opportunity to show their skills. Freelancers can be hired at a relatively low cost to create copy that promotes awareness of a social organization.
-
Step 3
Get out in the community. Nothing beats pounding the pavement and finding out what is going on the in area. Most communities have their own leaders who have built a reputation. Find out who these people are and communicate the issues of the social organization to this leader.
Read more: How to Raise Community Awareness for a Social or Charitable Cause | eHow.com http://www.ehow.com/how_4421937_raise-community-awareness-social-charitable.html#ixzz0qnyVvYLG
