Never forget: the future of consumerism is propelled by the many ways—both traditional and emerging—in which consumers seek to get their status fix. This theme incorporates trends like HAPPYNOMICS, UNCONSUMPTION, STATUS DESPAIR, STATUS SKILLS, ECO-BOASTING and STATUS STORIES. While we’ve recently dedicated a free Briefing to this topic, the Premium version will bring you plenty of STATUSPHERE bonus material, including 50+ trend cases and examples.
Outlines the major forces that define the current business arena: from CREATIVE DESTRUCTION to the EXPECTATION ECONOMY. Many of these forces have been building for years, and the fact that we expect them to finally ‘erupt’ has less to do with ongoing market turbulence than with the current ‘perfect storm’ that is linking new generations, new ideas about status, new environmental concerns, new corporate responsibility and new beliefs on what role business should play in society. Plenty of threats for incumbents, infinite opportunity for B2C brands that mirror new societal realities.
An updated and expanded view on why generosity is replacing greed. With lots of new, insightful examples for (CO)-DONATE, BRAND BUTLERS, FREE LOVE, PERKONOMICS, TRYVERTISING and RANDOM ACTS OF KINDNESS. (Includes 90+ trend cases and examples.)
As ‘online addiction’ is still spreading, and as both mobile speed and time spent online are set to explode (again), expect plenty of new material illustrating ONLINE OXYGEN and OFF = ON at its most powerful ever.(Includes 80+ trend cases and examples.)
A colorful overview of how earthly authenticity and well-executed ‘fakery’ will co-exist in a consumer society that paradoxically embraces both with gusto. Includes trends like GROW(N) UP (only for mature audiences) and FAKETASTIC. (Includes 40+ trend cases and examples.)
One of the most impactful themes for 2011, we’re diving into the endless new services and brands now helping consumers to satisfy their lust for information, for transparency, for tracking, for mapping, and so on. Includes CHECKING, TRACKING & ALERTING, TRANSPARENCY TRIUMPH and MAPMANIA. (Includes 90+ trend cases and examples.)
The future is uncertain, and the past is, well, the past. No wonder then, that the now, the live, and the instant will continue to dominate consumer desires. Get ready for an avalanche of insights and examples covering trends like OWNER-LESS, PULSE, POPUPPING, and more. While NOWISM was also featured in one of our free briefing, you will have exclusive access to many more NOWISM examples and updates. (Includes 60+ trend cases and examples.)
Overlapping many of the other themes, the force of all things local, from PRIDE to MADE HERE to MEETING UP to SOURCED, will prove to be an endless source of innovation in Q3 and Q4 of 2010, and in 2011.(Includes 50+ trend cases and examples.)
This year, who’s not joining forces, while deeply enjoying it, too? Brands are teaming up with customers, with designers, with brands from other industries and even with competitors. On top of that, consumers will continue to explore novel ways to form any kind of CROWD, or go down the SELLSUMER lane, joining the business arena not just as collaborators, but as players. Includes numerous new (and surprising) examples from the collaboration arena. (Includes 110+ trend cases and examples.)
From BRAND ME to DIGITAL FOOTPRINT to PROFILE MYNING, consumers are embracing everything that has to do with personal branding, but not for the reasons most corporations are hoping for. (Includes 60+ trend cases and examples.)
Traditional luxury as a theme or trend has been up for a serious revision for quite a while. So now that an economic and financial crisis has collided with a fast changing STATUSPHERE, expect luxury to mean a great many different things to a great many different people in the near future.
Building on our ECO-BOUNTY trend, the report brings you the best of the best in clever eco-thinking and innovating. From ECO-NAKED to ECO-STURDY to ECO-SUPERIOR to ECO-REWARDS. The sheer amount of smart green innovations leaves you no excuse to not go all out on profitable sustainability.(Includes 150+ trend cases and examples.)
A forward-looking take on the role of brands and branding, focusing on the need for brands to not only mirror societal changes, but also become an integral part of consumers’ daily lives, in a relevant, interesting, surprising and caring way. Sounds like a lot work? Maybe, but the alternative is to end up as road kill. Closely linked to the GRAND OVERHAUL trend. (Includes 20+ trend cases and examples.)
Some trends are so well-researched and so pervasive, that the only thing they’re good for is relentless innovation. Think certain demographics, lifestyles, or themes like ‘convenience’ and ‘personalization’. Hence our focus on fun new products and services from around the world, delivering on the specific needs and wants of BABY BOOMERS, THE GAY COMMUNITY, WOMEN, KIDS & PARENTS and so on. This Mega Trend is solely about the latest and greatest innovations waiting to be copied or improved on in 2011.(Includes 350+ trend cases and examples.)
Want the biggest countertrend to most of the trends above? Try SURRENDER (and sub-trends like OPENLY OPAQUE and CURATED), which highlights how many consumers (despite rampant consumer power) are actually willing to embrace (and surrender to) trusted brands, as long as their needs for entertainment, for surprise, for convenience, and for fairness are met in superior ways. (Includes 30+ trend cases and examples.)
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