mmmajorly yummy

An overview of trends and industries covered

ehickeydesign — Thu, 01 Jul 2010 06:23:28 +0000

Never forget: the future of consumerism is propelled by the many ways—both traditional and emerging—in which consumers seek to get their status fix. This theme incorporates trends like HAPPYNOMICS, UNCONSUMPTION, STATUS DESPAIR, STATUS SKILLS, ECO-BOASTING and STATUS STORIES. While we’ve recently dedicated a free Briefing to this topic, the Premium version will bring you plenty of STATUSPHERE bonus material, including 50+ trend cases and examples.

Outlines the major forces that define the current business arena: from CREATIVE DESTRUCTION to the EXPECTATION ECONOMY. Many of these forces have been building for years, and the fact that we expect them to finally ‘erupt’ has less to do with ongoing market turbulence than with the current ‘perfect storm’ that is linking new generations, new ideas about status, new environmental concerns, new corporate responsibility and new beliefs on what role business should play in society. Plenty of threats for incumbents, infinite opportunity for B2C brands that mirror new societal realities.

An updated and expanded view on why generosity is replacing greed. With lots of new, insightful examples for (CO)-DONATE, BRAND BUTLERS, FREE LOVE, PERKONOMICS, TRYVERTISING and RANDOM ACTS OF KINDNESS. (Includes 90+ trend cases and examples.)

As ‘online addiction’ is still spreading, and as both mobile speed and time spent online are set to explode (again), expect plenty of new material illustrating ONLINE OXYGEN and OFF = ON at its most powerful ever.(Includes 80+ trend cases and examples.)

A colorful overview of how earthly authenticity and well-executed ‘fakery’ will co-exist in a consumer society that paradoxically embraces both with gusto. Includes trends like GROW(N) UP (only for mature audiences) and FAKETASTIC. (Includes 40+ trend cases and examples.)

One of the most impactful themes for 2011, we’re diving into the endless new services and brands now helping consumers to satisfy their lust for information, for transparency, for tracking, for mapping, and so on. Includes CHECKING, TRACKING & ALERTING, TRANSPARENCY TRIUMPH and MAPMANIA. (Includes 90+ trend cases and examples.)

The future is uncertain, and the past is, well, the past. No wonder then, that the now, the live, and the instant will continue to dominate consumer desires. Get ready for an avalanche of insights and examples covering trends like OWNER-LESS, PULSE, POPUPPING, and more. While NOWISM was also featured in one of our free briefing, you will have exclusive access to many more NOWISM examples and updates. (Includes 60+ trend cases and examples.)

Overlapping many of the other themes, the force of all things local, from PRIDE to MADE HERE to MEETING UP to SOURCED, will prove to be an endless source of innovation in Q3 and Q4 of 2010, and in 2011.(Includes 50+ trend cases and examples.)

This year, who’s not joining forces, while deeply enjoying it, too? Brands are teaming up with customers, with designers, with brands from other industries and even with competitors. On top of that, consumers will continue to explore novel ways to form any kind of CROWD, or go down the SELLSUMER lane, joining the business arena not just as collaborators, but as players. Includes numerous new (and surprising) examples from the collaboration arena. (Includes 110+ trend cases and examples.)

From BRAND ME to DIGITAL FOOTPRINT to PROFILE MYNING, consumers are embracing everything that has to do with personal branding, but not for the reasons most corporations are hoping for. (Includes 60+ trend cases and examples.)

Traditional luxury as a theme or trend has been up for a serious revision for quite a while. So now that an economic and financial crisis has collided with a fast changing STATUSPHERE, expect luxury to mean a great many different things to a great many different people in the near future.

Building on our ECO-BOUNTY trend, the report brings you the best of the best in clever eco-thinking and innovating. From ECO-NAKED to ECO-STURDY to ECO-SUPERIOR to ECO-REWARDS. The sheer amount of smart green innovations leaves you no excuse to not go all out on profitable sustainability.(Includes 150+ trend cases and examples.)

A forward-looking take on the role of brands and branding, focusing on the need for brands to not only mirror societal changes, but also become an integral part of consumers’ daily lives, in a relevant, interesting, surprising and caring way. Sounds like a lot work? Maybe, but the alternative is to end up as road kill. Closely linked to the GRAND OVERHAUL trend. (Includes 20+ trend cases and examples.)

Some trends are so well-researched and so pervasive, that the only thing they’re good for is relentless innovation. Think certain demographics, lifestyles, or themes like ‘convenience’ and ‘personalization’. Hence our focus on fun new products and services from around the world, delivering on the specific needs and wants of BABY BOOMERS, THE GAY COMMUNITY, WOMEN, KIDS & PARENTS and so on. This Mega Trend is solely about the latest and greatest innovations waiting to be copied or improved on in 2011.(Includes 350+ trend cases and examples.)

Want the biggest countertrend to most of the trends above? Try SURRENDER (and sub-trends like OPENLY OPAQUE and CURATED), which highlights how many consumers (despite rampant consumer power) are actually willing to embrace (and surrender to) trusted brands, as long as their needs for entertainment, for surprise, for convenience, and for fairness are met in superior ways. (Includes 30+ trend cases and examples.)

Reposted from: http://www.trendwatching.com/premium/content/index.trends.php

MASS MINGLING trend in our ‘10 trends for 2010’ briefing

ehickeydesign — Thu, 01 Jul 2010 06:20:07 +0000

MASS MINGLING | Thanks to the online revolution, hundreds of millions are now actively searching for, finding, connecting/signaling, and staying in touch with likeminded souls in the virtual world. Constant updates, GPS and mobile online access is now bringing this explosion of dating, networking, socializing and mingling to the real world domain.

MASS MINGLING

ehickeydesign — Thu, 01 Jul 2010 04:54:38 +0000

http://trendwatching.com/briefing/

June 2010 | Long gone are the days when ‘online’ was synonymous with social isolation and loneliness. In fact, we’re now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the ‘real world’. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers.

Websites to come back to!

ehickeydesign — Mon, 28 Jun 2010 09:56:38 +0000

http://bliedtke.wordpress.com/2010/01/31/social-media-strategy/

http://bliedtke.files.wordpress.com/2010/01/social-media-strategy-and-distribution-plan.pdf

http://thedrewblog.com/

webpages to come back to tomorrow:

ehickeydesign — Mon, 14 Jun 2010 06:27:55 +0000

http://lornali.com/category/social-innovation

http://causeglobal.blogspot.com/

http://mashable.com/2009/03/26/social-media-nonprofit-study/

How to Raise Community Awareness for a Social or Charitable Cause

ehickeydesign — Mon, 14 Jun 2010 06:10:02 +0000

Create a SWOT analysis of the organization. This type of review analyzes the strengths, weaknesses, opportunities and threats. This will give an objective sense of where the organization stands and an idea of how to build a marketing plan.

Difficulty: Moderately Challenging

Instructions

Step 1

Develop a marketing plan. This will document the plan to implement strategies to overcome weaknesses and threats outlined in the SWOT analysis. It will also be an opportunity to capitalize on strengths and potential opportunities.
Step 2

Seek writers. Freelance writers are often looking for an opportunity to show their skills. Freelancers can be hired at a relatively low cost to create copy that promotes awareness of a social organization.
Step 3

Get out in the community. Nothing beats pounding the pavement and finding out what is going on the in area. Most communities have their own leaders who have built a reputation. Find out who these people are and communicate the issues of the social organization to this leader.

goodbye holiday

ehickeydesign — Mon, 14 Jun 2010 04:53:22 +0000

Let myself have somewhat of a holiday – now i guess its right back to it!

come back to this link below:

http://smallbiztrends.com/2010/06/how-does-social-media-aid-lead-generation.html

Secret Wellington

ehickeydesign — Sat, 29 May 2010 00:59:20 +0000

Haha – just found this now.

I was thinking of something like this (or at least for one meida platform) for my organisation – appreciation of environemnt/places around you (in relation to ‘seeing’ -RNZBF).

As soon as you place the words like ‘Secret’ in the title it instantly becomes intriguing.

DAVID LYNCH INTERVIEW PROJECT

ehickeydesign — Thu, 27 May 2010 23:15:35 +0000

70 day road trip across and back the United States interviewing 121 people about their lives.

People are coming together, commenting on discussions, places, people, ways of life, human truths.

Not a community. This just intrigues me quite a bit.

Love finding the extraordinary things within the ordinary – we can enter peoples lives – people we would never have known existed if it wasn’t for a project like this.

Click to view slideshow.

http://interviewproject.davidlynch.com/www/#/all-episodes

Post Numero 63!!!

ehickeydesign — Thu, 27 May 2010 12:48:28 +0000

Precedents

I really need to critically analyse these ones to see where it succeeds and where they fail:

Marmarati. (Thanks Rob for that introduction!)

-more notes to come